Hearts Bleed Radio: This starts out with very muted colors, cuts of the city... I was preparing myself for another "band on a roof" video, but it really takes off and becomes colorful and exciting. Where did the inspiration come from? How did the concept evolve?
Jeremy (drums/percussion): The concept and idea evolved naturally from the aesthetic that we have followed on all of our artwork to date - colorful images always involving flowers. The design and artwork all came from Cassandra Gibbons (she is also the unnnamed hooded figure in the video placing the flowers). She is a great artist and has been responsible for all art direction by offering up different samples and concepts for us to choose from. This video was her idea that she developed along with the director, Julian Kauffmann. "Giant paper flowers that grow and eventually take over the entire city" was the main idea.
HBR: The song is titled "Summer's Dead," which I assumed meant "Summer IS Dead." Upon watching the video, I guess it means, "The Dead belonging to Summer." Correct? What is the song about? (and thanks for inadvertently teaching me a grammar lesson)
Travis (lead singer/rhythm guitar/lyric writer): "Well, it was meant as "summer is dead." Not ownership. I thought it could be either depending on the context. Maybe I need a grammar lesson. It was loosely about a Smith's lyric I had always heard wrong and about the time of writing the song. Summer was just ending, getting sentimental about a great summer and that lyric. [Smith's] lyric is: "I want the freedom and the guile"---I always thought it was guide and not guile. This is in "I Won't Share You" I loved the idea of wanting both freedom and guide because that's how I feel all the time. Wanting freedom but then unsure what to do with it.
HBR: How long did it take you guys to shoot? Any interesting stories from production?
